全球气候变化背景下低碳旅游研究进展及可视化分析

低碳旅游研究是气候变化背景下旅游研究的前沿问题和关键领域。以Web of Science核心合集、CSSCI及CSCD数据库中关于低碳旅游的文献为基础,利用CiteSpace软件、Alluvial Generator程序、Excel统计功能进行国内外低碳旅游研究的可视化分析。结果表明：国外低碳旅游研究起步时间早,始于系统外部与旅游业相互作用视角,以生态环境和工程技术学科为基础,主要为了解决“碳中和”等现实问题,已形成固定的区域性合作网络;国外研究以定量研究为基本范式,其关键文献全部围绕旅游碳排放的测算,且已经形成了较完善的减碳体系。而国内低碳旅游研究与国外的快速发展时期相吻合,是从旅游业可持续发展角度开展研究,依附于旅游及经管类学科,尚未形成固定的合作网络;国内研究在概念理论的定性研究方面优于国外,但整体研究视角较为单一且未形成完整体系,其关键文献包含基础概念、理论体系、碳排放测算、影响因素分析等诸多方面。     

基于SWOT-AHP模型的西塘古镇旅游产业发展策略研究

西塘古镇素有"生活着的千年古镇"之名,其旅游产业的发展存在众多优势的同时也面临严峻内外部挑战。对影响西塘古镇发展的各因素进行SWOT定性分析,并在此基础上采用AHP定量模型分析限制和促进古镇旅游业发展因素,按照AHP分析结果,从域内景点布局升级优化、区位优势挖潜、过度商业开发控制以及文化与产业融合等角度提出了对应的改进策略建议。     

Customer purchase forecasting for online tourism: A data-driven method with multiplex behavior data

Online tourism has received increasing attention from scholars and practitioners due to its growing contribution to the economy. While related issues have been studied, research on forecasting customer purchases and the influence of forecasting variables, online tourism is still in its infancy. Therefore, this paper aims to develop a data-driven method to achieve two objectives: (1) provide an accurate purchase forecasting model for online tourism and (2) analyze the influence of behavior variables as predictors of online tourism purchases. Based on the real-world multiplex behavior data, the proposed method can predict online tourism purchases accurately by machine learning algorithms. As for the practical implications, the influence of behavior variables is ranked according to the predictive marginal value, and how these important variables affect the final purchase is discussed with the help of partial dependence plots. This research contributes to the purchase forecasting literature and has significant practical implications.     

疫情期间国际工程投标报价风险分析及费用计算方法研究

随着我国经济的快速发展和“走出去”、“一带一路”倡议的实施,越来越多的企业在政府的带动下开始进军国际市场,但是国际工程往往施工周期长、金额较大、技术复杂、政府干预较多、不确定性因素多,风险与机遇并存,针对2020年全球新冠病毒蔓延这一特殊的时期,企业更应在投标阶段做好风险分析、测算、管控工作,合理规避风险,总结经验教训,保证企业履约能力和竞争性。     

后危机视野下福建省经济格局演变及其影响机制

［目的］后危机时代是目前我国各地区经济发展面对的一个巨大变量，也是近年来区域经济发展关注的焦点话题。［方法］选取福建省县域经济的5项指标作为解释变量，利用探索性空间分析方法和地理加权回归模型，对2010—2015年福建省县域经济格局及其驱动机制进行探讨。［结果］（1）总体上看，福建省经济空间格局变化较小，呈现东南高西北低的态势，重心向福州、莆田地区转移，省内发展均质化与极化现象并存；（2）产业结构调整与城镇化水平提升主导省内经济重心在东西方向上的移动，两者的空间格局具有相似性；（3）创新投入与金融零售业的变化主导了经济重心南北向的移动，其与各市县的经济基础和产业调整政策密切相关。［结论］在后危机时代福建省需根据市场特征推进区域协同发展、实现产业结构调整、促进区域共同富裕； 地方经济政策应与自身经济发展特征相适应，实现区域经济可持续发展。     

山东省生态用地变化及驱动因素影响评价

［目的］研究第二次土地利用现状调查以来山东省生态用地变化特点及驱动因素，评价各类驱动因素对生态用地的影响程度，为科学编制区域空间规划，保护和合理利用生态用地提供参考。［方法］文章构建了全省生态用地转移矩阵，归纳了影响生态因素变化的主要驱动因素，提出了驱动力指数计算方法，定量分析和比对了各驱动因素对生态用地的影响。［结果］2009—2017年生态用地共计转出2048万hm2，占生态用地总面积的472%； 转入316万hm2，占生态用地总面积的072%。8年来全省生态用地净减少1732万hm2，占2009年生态用地总面积的400%。生态用地的流向以耕地最多，向城镇村及工矿用地流出次之，向设施农用地的流出也有较大面积。［结论］（1）在影响生态用地变化的六大驱动因素中，耕地开发和城镇村工矿占用的驱动力指数最高，非耕农业占用对生态用地的变化有一定影响。（2）六大因素中城镇村工矿占用对当地生态环境的破坏力最强。     

Comparing Compliance Behaviour of Students and Farmers. An Extra-laboratory Experiment in the Context of Agri-environmental Nudges in Germany

Increasing popularity of economic experiments for policy impact analysis has led to an on-going debate about the suitability of students to substitute professionals as experimental subjects. To date, subject pool effects in agricultural and resource economics experiments have not been sufficiently studied. In order to identify differences and similarities between students and non-students, we carry out an experiment in the form of a multi-period business management game that is adapted to an agri-environmental context. We compare the compliance behaviour of German agricultural students and German farmers with regard to water protection rules and analyse their responses to two different green nudge interventions. The experimental results reveal that the direction of the response to the policy treatments is similar. Even unexpected behaviour could be reproduced by the student sample. Nevertheless, the magnitude of the treatment effects differed between the two samples. This implies that experimenters in the field of agricultural and resource economics could use the subject pool of students to analyse the direction of nudge policies. If predictions should be made about the magnitude effects, we suggest using a professional subject pool.     

贫困山区农户茶叶生产技术效率及影响因素研究

基于湖北省382份茶叶种植户调研数据,采用随机前沿生产函数模型“一步估计”法分析贫困山区农户茶叶生产技术效率和影响因素。研究结果表明:样本户茶叶种植存在较大改进空间;样本户资本和劳动力投入剩余;茶园的海拔、树龄、茶农是否加入合作社、种植面积、户主是否受过种茶培训等因素对农户茶叶生产技术效率有重要影响。因此,提出紧抓乡村振兴战略机遇,推动贫困山区茶产业高质量发展;建立茶产业“三项补贴”,改善茶园基础设施条件;优化茶叶种植布局,提高合作社服务水平;成立茶产业发展基金,加快培育职业茶农,以提高贫困山区农户茶叶生产技术效率。     

Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation

Online-to-offline (O2O) has become a rapidly growing e-commerce model worldwide, but the factors influencing consumers' purchase decision-making have not been examined well. After exploring the working mechanism of the O2O model, we extract eleven indexes of consumers' overall evaluation in the O2O model with Crawlzilla and R techniques. Social network analysis (SNA) is adopted to build social networks reflecting consumers' overall evaluation in the O2O model. Based on the modified social network and the extracted subgraph, this study (N = 768) reveals consumers' overall evaluation behavior patterns in the O2O model by calculating network density, central potential, edge betweenness. The results show that shoppers overall evaluate the eleven indexes, especially perceived product quality, online product price, promotion intensity, business reputation, and product brand, which reflects the significant associations between the indexes. Among all the eleven evaluation indexes, perceived product quality, online product price, and business reputation dominate consumers’ decision-making behavior. When making purchase decisions, consumers not only overall consider online product price, perceived product quality, and business reputation but also balance perceived product quality, business reputation, and promotion intensity. Finally, we make some suggestions on marketing strategy for e-commerce companies.     

基于社会网络视角的科研合作网络结构及特性分析——以战略性新兴产业领域为例

战略性新兴产业是近几年新出现的研究热点,对其科研合作网络的研究,有助于探究该领域的科研合作现状与发展趋势。基于社会网络分析方法,以中国知网(CNKI)作为数据来源,构建了战略性新兴产业领域作者合作网络、关键词共现网络、作者-关键词耦合网络及机构合作网络,对合作网络的结构及特性等进行了分析。结果表明:战略性新兴产业领域论文合著率基本呈上升趋势,但该领域整体合作仍较为松散,存在较多的小团体;合作网络具有小世界和无标度特性,具有较大影响力的节点作为合作网络的中心,影响着网络内的学术交流和科研工作的开展。